FashionTech / Ethnic Wear
Lukse Fashion
Modern ethnic fashion rooted in Indian craftsmanship.
3 Months Incubation
4 Impact Areas
Incubated at IIMCIP
Brief
A new-age women's ethnic wear brand, blending Indian craftsmanship with modern design and digital innovation. Creates premium yet affordable ethnic luxury wear for Gen Z and millennial women who value style, comfort and cultural identity.
Challenge
Young consumers seek premium ethnic wear that balances style, affordability and sustainability.
Solution
Creates affordable luxury ethnic wear using digital innovation and sustainable production practices.
Impact
- Promotes sustainable fashion
- Creates women-centric employment
- Supports ethical manufacturing
- Preserves Indian craftsmanship
Differentiator
- In-house manufacturing for uncompromised quality, design exclusivity and fast trend response.
- Limited-edition seasonal collections, blending artistry with contemporary trends.
- Accessible luxury statement ethnic wear priced for everyday use.
- Sustainable and ethical model with small-batch production, fabric upcycling and women-centric employment.
Support Received
BBAP, funded by the Govt. of West Bengal under the RAMP program, and implemented by IIMCIP, has helped the enterprise in key areas as follows:
- Business capacity building
- Strategic mentoring
- Growth and scalability support