Sustainable Fashion
Luxe Living
Celebrating Bengal's handloom heritage through conscious fashion.
3 Months Incubation
4 Impact Areas
Incubated at IIMCIP
Brief
A sustainable clothing brand, offering guilt-free fashion inspired by Bengal’s crafts, including kaftans, shirts, sarees and home textiles.
Challenge
Fast fashion threatens traditional crafts and contributes to unsustainable consumption.
Solution
Creates sustainable clothing and home textiles inspired by Bengal's handloom traditions.
Impact
- Supports local artisans
- Preserves GI-tagged Jamdani and handloom crafts
- Encourages responsible consumption
- Promotes sustainable fashion
Differentiator
- Promotes high-quality handloom apparel with better affordability.
- Preserves GI-tagged Jamdani and other handloom crafts.
- Made-to-order inventory with a recycling loyalty program.
Support Received
BBAP, funded by the Govt. of West Bengal under the RAMP program, and implemented by IIMCIP, has helped the enterprise in key areas as follows:
- Business mentoring
- Packaging and branding guidance
- Export readiness support
- Connected to Rajiva Sinha Foundation's Tiger's Pitch